>the Mayer-hands-on thing...
>that is part of Yahoo's new branding strategy
Yes, and you're exactly right that it is so breezy and fun because that's the image she's trying to project.
And because no one has accused her of robotically testing 41 shades of blue, or getting asking designers to prove their case on border widths, she's winning mindshare of the demographic she needs.
Hardly anyone has noticed this approach of logo design goes against her deep affection for process & data. But she's doing it for the positioning she very much needs: both for herself as a human CEO and the Yahoo brand fuzzies can relate to.
Yahoo is never going to make self-driving cars or rocket ships. So let's have fun and craft a purple logo, shall we?
Yes, and you're exactly right that it is so breezy and fun because that's the image she's trying to project.
And because no one has accused her of robotically testing 41 shades of blue, or getting asking designers to prove their case on border widths, she's winning mindshare of the demographic she needs.
Hardly anyone has noticed this approach of logo design goes against her deep affection for process & data. But she's doing it for the positioning she very much needs: both for herself as a human CEO and the Yahoo brand fuzzies can relate to.
Yahoo is never going to make self-driving cars or rocket ships. So let's have fun and craft a purple logo, shall we?