Hmmm, while I agree with the sentiment, I don't think it's as simple as putting it in the hands of a "professional".
Simply picking the right designer is something that requires an inordinate amount of taste to start with. People with no taste or feel for design stand a strong chance of picking a poor designer (or agency).
I'll cite Wolf Olins here as my example. Not only is it clear that no one in Wolf Olins seems to have taste or a feel for design, their clients don't seem to have it either. So there's a feedback loop of affirmation as people with no taste reward other people with no taste, which in turns makes other people with no taste think those other people with no taste have taste because all the people they know that they think have taste think those other people have taste.
Meanwhile, the actual people with taste are watching from the sidelines, because they've marginalised themselves by being honest about what is good design and what is bad design, but with a passion that comes across as pedantry and rudeness. So they watch in despair as the whole debacle unfolds in front of them, growing ever more frustrated which serves only to marginalise them even more.
While I'm here... I think almost everything Wolf Olins churns out is sub-stadard slop barely worthy of a fist year national diploma students portfolio. Their work has neither grace, finesse, or charm. It's all cack-handed indulgent arse-gravy of the highest order dipped in a seemingly bottomless ocean of post-rationalisation and I can not believe that people keep lapping it up. It's rank amateur. Their work stinks like shit and I hate them for it.
And there I go, proving my point about why no-one listens to designers.
Simply picking the right designer is something that requires an inordinate amount of taste to start with. People with no taste or feel for design stand a strong chance of picking a poor designer (or agency).
I'll cite Wolf Olins here as my example. Not only is it clear that no one in Wolf Olins seems to have taste or a feel for design, their clients don't seem to have it either. So there's a feedback loop of affirmation as people with no taste reward other people with no taste, which in turns makes other people with no taste think those other people with no taste have taste because all the people they know that they think have taste think those other people have taste.
Meanwhile, the actual people with taste are watching from the sidelines, because they've marginalised themselves by being honest about what is good design and what is bad design, but with a passion that comes across as pedantry and rudeness. So they watch in despair as the whole debacle unfolds in front of them, growing ever more frustrated which serves only to marginalise them even more.
While I'm here... I think almost everything Wolf Olins churns out is sub-stadard slop barely worthy of a fist year national diploma students portfolio. Their work has neither grace, finesse, or charm. It's all cack-handed indulgent arse-gravy of the highest order dipped in a seemingly bottomless ocean of post-rationalisation and I can not believe that people keep lapping it up. It's rank amateur. Their work stinks like shit and I hate them for it.
And there I go, proving my point about why no-one listens to designers.