On: Logo, Bullshit & Co., Inc.

[JRFuentes7]

True, which reminded me of one such superstar, Paul Rand, who designed the NeXT logo for Steve Jobs. http://stocklogos.com/topic/famous-logo-designs-and-how-much...

[snogglethorpe → JRFuentes7]

> one such superstar, Paul Rand, who designed the NeXT logo for Steve Jobs

... and rather more famously, he designed the IBM logo, which is arguably one of the most famous and well-respected logos in history.

[antsar → snogglethorpe]

As well as quite a few others you may have heard of (UPS, ABC, Enron, etc.)

http://www.paul-rand.com/foundation/identity

[salgernon → snogglethorpe]

And the FedEX logo, which is so subtly brilliant.