I didn't, and frankly, it seems like such a little change, I doubt many even noticed.
Changing your logo to change your brand identity is the business equivalent of buying new running shoes to start shaping up. It doesn't quite work, does it?
So I'm glad they didn't spend thousands and ten thousands of dollars on a new logo, because if the logo change is just ego stroking for the CEO, there isn't much use of spending months and awe-inspiring sums on it (like that matters).
I didn't, and frankly, it seems like such a little change, I doubt many even noticed.
Changing your logo to change your brand identity is the business equivalent of buying new running shoes to start shaping up. It doesn't quite work, does it?
So I'm glad they didn't spend thousands and ten thousands of dollars on a new logo, because if the logo change is just ego stroking for the CEO, there isn't much use of spending months and awe-inspiring sums on it (like that matters).