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This analogy is weak. When I watch TV, I am anonymous. So why is non-anonymity required for Internet ads? I think it isn't, really. (Besides: NSA stuff is definitely not just about ads.)



Your TV watching is probably not anonymous unless you're watching free, over-the-air broadcast.


Indeed, DVRs gather and report far more detailed stats than traditional Nielsen boxes could ever have dreamed.


For-pay over-the-air broadcasts are also anonymous as your TV isn't going to be phoning home.


I didn't even realize there was paid OTA television - where you can you it?




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