That's my reaction as well. The person who described it as "Macy's" was spot on. My immediate reaction when looking at it is a department-store makeup counter.
Which is good branding, considering how one of Yahoo's strongest points is that they go after female market segments that geek-driven companies often fail to capture. They're chasing women. Not just women, but decidedly non-geeky women.
Remember that Yahoo's logo was originally red, not purple.
Which is good branding, considering how one of Yahoo's strongest points is that they go after female market segments that geek-driven companies often fail to capture. They're chasing women. Not just women, but decidedly non-geeky women.
Remember that Yahoo's logo was originally red, not purple.