The main problem with this logo is that it sends conflicting messages. On one hand it wants to be funky (differently sized letters, tilted exclamation mark), but on the other it oozes conservative, with its square and straight typeface and lack of color. Overall, 'conservative' clearly beats out 'funky', with the few creative touches clobbered into submission. The larger Y and O, supposed to add dynamism and 'fun', are not different enough to pop and convey that idea. This is particularly jarring with the larger O next to the smaller one at the end - only different enough to confuse, not to send a message.
What's worse is the execution is poor and sloppy. It has no synergy. Notice the horizontal lines in the A and the H at strange 'close-but-not-equal' levels, neither tying into anything else in the logo. The flat foot of the larger Y sets one baseline, but the flat feet of the A and H define another, neither being referenced anywhere else in the logo.
Perhaps I just don't get it. Maybe the amateurism of it is the message, in which case it comes through loud and clear.
What's worse is the execution is poor and sloppy. It has no synergy. Notice the horizontal lines in the A and the H at strange 'close-but-not-equal' levels, neither tying into anything else in the logo. The flat foot of the larger Y sets one baseline, but the flat feet of the A and H define another, neither being referenced anywhere else in the logo.
Perhaps I just don't get it. Maybe the amateurism of it is the message, in which case it comes through loud and clear.