On: Geeking Out on the Logo

[petercooper]

This is a brilliant move by Marissa Mayer.

In some ways, but I think Yahoo! has essentially proven their brand is so weak that it can be represented by a new poorly thought out design every day and, well, no-one cares.

If Apple, McDonald's or Coca Cola did something similar, they'd be committing brand suicide and attracting a lot of flak, but with Yahoo it's just "Oh well, another new Yahoo logo, who cares?"

[goblin89 → petercooper]

> If Apple, McDonald's or Coca Cola did something similar, they'd be committing brand suicide and attracting a lot of flak

I remember Apple's iOS 7 Video, where some guy was geeking out about the grid they've designed and are using for everything, from icons to UI layout.

> but with Yahoo it's just "Oh well, another new Yahoo logo, who cares?"

To be fair, Yahoo didn't change logo for 18 years, according to the OP. It's pretty big news.