It's far worse. It's faux-design-by-math. There's no rational schema behind the arcs and guides scattered through that obnoxious little video; instead they represent a post-facto attempt to justify choices that are either default (directly from the font on which the logo is based) or arbitrary by cloaking them in the visual trappings of "design". It's the sort of thing I expect to see in the first crit of a sophomore typography class, not in a professional context.
