Unfortunately, to me her post says different things:
* "I work on weekends." (With a hint of "Just saying...").
* Designed in only two days.
* This was personal. Talking about her love for design and "most of all" Illustrator (!?) says "It's at least partly about me."
* Mixed messages. "We didn’t want to have any straight lines in the logo." -- yet the logo ended up with a ton of essentially straight lines.
And worst of all, the new logo seems to throw out too much of the old brand, misunderstand modern design trends and logo portability (logos with depth still need to be interesting when flat), and try too hard to have weight and impact without really achieving it. For example, the saturation of the purple has been pumped up till it almost hurts your eyes. Like TV sets at Best Buy, it's attention grabbing, but it's not desirable in the long term.
* "I work on weekends." (With a hint of "Just saying...").
* Designed in only two days.
* This was personal. Talking about her love for design and "most of all" Illustrator (!?) says "It's at least partly about me."
* Mixed messages. "We didn’t want to have any straight lines in the logo." -- yet the logo ended up with a ton of essentially straight lines.
And worst of all, the new logo seems to throw out too much of the old brand, misunderstand modern design trends and logo portability (logos with depth still need to be interesting when flat), and try too hard to have weight and impact without really achieving it. For example, the saturation of the purple has been pumped up till it almost hurts your eyes. Like TV sets at Best Buy, it's attention grabbing, but it's not desirable in the long term.