It's obvious they missed the easiest way to simplify and modernize the logo... Drop the exclamation mark! Remember when Marissa had the TM removed? Nothing screams 90s more than an exclamation.
It takes courage to innovate. Ford, "They wanted a faster horse". Jobs, "They wanted a phone with a physical keyboard". Yahoo? The "new" logo doesn't signify that anything has changed.
It takes courage to innovate. Ford, "They wanted a faster horse". Jobs, "They wanted a phone with a physical keyboard". Yahoo? The "new" logo doesn't signify that anything has changed.