>Only a specific type of product or business or piece of content will go viral—it not only has to be worth spreading, it has to provoke a desire in people to spread it.
How can you make sure of this when you're in the early stages of an idea? There needs to be a cheatsheet or something.
I've found that entire industries don't really work with growth hacking. B2B or specialized software, for instance. How can someone refer a friend when they probably don't even know anyone with a need for your product/service?
I would disagree. The general principles for growth hacking always apply--far better than traditional marketing techniques do anyway. Growth hacking is, at its core, the art of building marketing into the product itself and then pulling in the initial customers/clients to kickstart that process.
But to go to your point PG has a funny line about cofounders. If you can't get a cofounder for your startup your idea will never blow up--because you couldn't even get one other person to agree to work on it with you for free
How can you make sure of this when you're in the early stages of an idea? There needs to be a cheatsheet or something.
I've found that entire industries don't really work with growth hacking. B2B or specialized software, for instance. How can someone refer a friend when they probably don't even know anyone with a need for your product/service?