> but not possible to not pay for something and not be a part of the product.
I'll reuse a newspaper example fo simplicity. An ad company might pay to reach some portion of the audience (for instance the female worker segment between 18 and 30). But you don't control who will actually accesses the paper, and the 5 years old boy using it to craft paper boats is not in the target and just happens to use the product.
A company doesn't have to monetize 100% of their user base, and it might not want to for any reason. There is no binding forcing a user of something to be on some side of a product/not product fence. It can be neither, ot can be both.
I'll reuse a newspaper example fo simplicity. An ad company might pay to reach some portion of the audience (for instance the female worker segment between 18 and 30). But you don't control who will actually accesses the paper, and the 5 years old boy using it to craft paper boats is not in the target and just happens to use the product.
A company doesn't have to monetize 100% of their user base, and it might not want to for any reason. There is no binding forcing a user of something to be on some side of a product/not product fence. It can be neither, ot can be both.