RyanAir is not the dark pattern. The tricked-into-insurance aspect is.
Your comment was regarding conversions and upselling (purporting it as a dichotomy to do those yet deride dark patterns), yet neither of those ever need dark patterns -- if you have a compelling pitch that makes the customer knowingly and intentionally choose the option, you have legitimate business gains.
Your comment was regarding conversions and upselling (purporting it as a dichotomy to do those yet deride dark patterns), yet neither of those ever need dark patterns -- if you have a compelling pitch that makes the customer knowingly and intentionally choose the option, you have legitimate business gains.