Due to the worlds media being very selective about what appears, and the tone or context in which it is written, sometimes this is the only way to get your word out.
"Your word" being highly subjective.
Having the www.nytimes.com traffic being sent to your blog is probably one of the best things you can do.
Back in the day, leaflets were dropped from planes that contained what you wanted people to read. This is the much easier, and much much cheaper, way of achieving that aim.
