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This is a smart move if they intend to really focus on just MongoDB. For a company that wants to ship more than a product in the same area to have an "upper level" brand makes more sense IMHO.



I don't see it hurting Oracle that much.

The can just name their new products "MongoDB this" and "MongoBD that".

And 10gen wasn't much of a brand name to begin with. Very few people knew it or remembered what it was, whereas tons have heard of "MongoDB".


Oracle? =)

Initially I had the same thought as the parent post, but this is a good point. No one ever really heard about 10gen; it was always MongoDB. Their events were always Mongo titled (MongoDB Days) and even their emails are @mongodb.com. In a way it was already their primary brand, might as well make it official.




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