On: 10gen is now MongoDB, Inc.

[skyebook]

This is a little different though, as the company is named after the product now.. I don't know of any for-profit companies that have done this but the Blender Foundation has gotten on just fine.

[nonchalance → skyebook]

Actually, Blackberry Ltd did this very recently (used to be called Research in Motion)

[pbreit → nonchalance]

I think the reference was to companies supporting open source projects.

[kingkilr → skyebook]

Not a lawyer, but if the software project had an independent owner for its trademark, I believe that they'd have a case against 10gen. The name is deliberately chosen to provoke confusion between the two.

[saalweachter → kingkilr]

The MongoDB project was started by 10gen. I would be surprised if someone else owned the trademark.

So the new name is not so much deliberately chosen to provoke confusion as it is to reduce confusion.

[pigscantfly → saalweachter]

Their previous full name was "10gen: the MongoDB Company"; they've been trying to dispel confusion over the company name vs. product for a long time (probably since they pivoted towards making Mongo the main business product - 10gen started as a PaaS company).

source: worked there

Edit: the title of this submission should really be "10gen: the MongoDB Company shortens their name to MongoDB, Inc." Less attention-grabby, more truthy.