If I can make a suggestion from my limited experience dealing with the older folks in my family - there's a number of older folks who see the current situation as you age as basically a binary choice: A) you stay home and maintain independence at the risk of having something bad happen to you or b) you go into a assisted living facility and give up your life and independence in exchange for better safety.
It's interesting to watch how assisted living facilities have been trying to mitigate b). A number of facilities I've seen recently are structured more as apartments where nurses, doctors, and additional care are on call when needed. Residents get to design their rooms when they move in, bring in their own furnishings, etc. It's trying to straddle a middle ground between a and b.
Similarly, I think amulyte can be marketed to families as peace of mind and care - and to the older folks as independence. This little button lets you do what you want without worrying about how someone will get to you if there's an issue.
It's interesting to watch how assisted living facilities have been trying to mitigate b). A number of facilities I've seen recently are structured more as apartments where nurses, doctors, and additional care are on call when needed. Residents get to design their rooms when they move in, bring in their own furnishings, etc. It's trying to straddle a middle ground between a and b.
Similarly, I think amulyte can be marketed to families as peace of mind and care - and to the older folks as independence. This little button lets you do what you want without worrying about how someone will get to you if there's an issue.