I literally just ordered flowers from ProFlowers and the whole flower ordering business sucks. I can't stand seeing flowers on a site for $19.99 then on the last page seeing that shipping and handling is another $20 bucks. And seeing an option for a coupon and searching the web for something is also absurd. I'm digging the flat model and speed. I'm not in the SF area, but I'm looking forward to this spreading through the US.
Hey scubasteve - great name - and thanks for the comment. You're absolutely right: pricing tricks and up charges are not cool. The price we display is the price you'll pay (plus a little tax). We're working hard to spread to other cities super fast. Where are you located?