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This is great. I've ordered many bouquets and it's always been somewhat stressful. I used to be in a long distance relationship, and so ordering a bouquet online required finding 1) reputable florists that could 2) deliver on time to the 3) region I want. So something like this is more than welcome.

I would suggest that Bloomthat also expand their offerings. Don't limit yourselves to flowers and bouquets. Gift delivery goes way beyond that -- chocolates, stuffed animals, etc.

I can see a new market emerging from a service like this. A market of people who engage in daily on-demand gift delivery. Someone did something nice to you this morning? Send them some flowers after lunch. Wife text you about her bad day at work? Have flowers at her desk in under an hour. Normally this wouldn't happen considering all the research and logistics involved, but this could spur an entire back-and-forth gift-giving frenzy!




There was a local florist where I used to live that was frustrating (but really, most of them I've used over the years have been).

My wife was not well, I was out of town, and I called to have flowers delivered. I asked for an extra, and got it, but had to talk to the owner, and it was like twisting their arm to get this done.

I asked for a small box of chocolates and a DVD to be included (I asked for a specific DVD). I offered to pay extra - the DVD was $19 - and I didn't care on the size of chocolates - just something. I kept getting "but we don't do that". I begged and pleaded. Got the owner. "But we don't do that". I said - "look, charge me an extra $50, just please go buy that DVD and include it with the flowers". They finally did, I think I got charged $35 extra for the DVD and chocolates, and it made her day.

This was well before streaming home video stuff, and my wife had hurt her foot - not able to drive anywhere for a bit.

I was shocked at how hard it was to get a local florist to even consider adding in real extra value-add gifts. Throwing in a "romantic/comedy DVD of the season" option and tacking on an extra $25 or so seemed like "found money" imo. Yes, I'm not a florist by trade, but I've seen that there's a lot more that could be done.

Throwing in a movie and some candy and microwave popcorn along with the flowers seems tantalizingly easy to do. Heck - why didn't video stores deliver back in the day? (maybe some did?)


Hi Kyro, thanks for the comment! These are great ideas. Expanding our offering to include gifts is a great idea and we'll definitely consider as we continue to grow. Thanks!




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