How can the UK Post Office do opt-out?
Is this some UK exemption from the EU law?
Or is it the typical government exemption from its own law (like e.g. how politicians exempted themselves from the US CAN-SPAM law)?
In fact a lot of companies I've come across do it this way, you see it on physical forms too.
My former employer did the following "trick" to boost the amount of newsletter subscriptions (and angry customers):
In Denmark you are allowed to create a competition where you write "By participating in this competition you will be subscribed to our newsletter".
And then they write in the legal text under the form that you agree to them (and their mother-company) contacting you on phone, email and SMS.
And you also agree that two separate companies owned by the same company is allowed to contact you.
You are also allowed to leave the following checkbox checked as default, making it opt-out:
[x] Subscribe me to the newsletter.
Just so confusing and misleading that a lot of people will opt-in by mistake.
The directive does not say that you must find a literal opt-in button on a web site.
How can the UK Post Office do opt-out?
Is this some UK exemption from the EU law?
Or is it the typical government exemption from its own law (like e.g. how politicians exempted themselves from the US CAN-SPAM law)?