Things like regulatory capture make it hard for small players to get started in entrenched industries. Some examples: telecommunications (getting leases on existing pipes to sell your services), meat processing (look at the regs that small producers like Polyface Farms have to comply with), car manufacturing (look at the opposition Tesla is facing trying to sell direct to the consumer) -- and yes, banking.
I think there's an analogous problem with encryption and GPG: like with credit unions (USAA in particular) there's an easy solution out there, but relatively few people use it.
Just curious, what benefits do you get from simple.com that USAA does not provide? I looked at it in the beginning but it didn't seem to add anything, perhaps that's changed.
That's a great question. I like the experience of simple. I get push notifications when I swipe my card. I enjoy the "Safe to spend" amount that takes into account my goals. Photo check deposit is great too. It's early days for them, but I like backing that horse.
USAA is a great company. They give you ATM fee reimbursements which is a huge benefit over simple. I feel guilty getting them since they have to eat that cost. In dealing with them, they're always pleasant and friendly, but they have policies like photo check deposit is only available if you're ex-military.
Would you trust your savings to a startup? Maybe if there was FDIC insurance. Would you expect the federal government to trust everyone's money to startups?
No way.
While banks may be horrible to their retail customers, the regulations that protect them exist for a reason. The current state of affairs is far, far better than having hundreds of thousands of banks which could fail and drop off the map with all of their customers' assets at any time.
FDIC insurance has changed that, but a prudent insurance company would not insure a startup bank, or if it did, it would need to collect so much for that risk that the startup bank couldn't offer anything competitive. The FDIC is almost certainly not going to do this.