Apple has bought companies in the hundreds of millions of dollar range several times (generally suppliers or tech vendors; treating "better online services" as a form of technology like a fabless semi or fingerprint sensor seems reasonable.)
Due to the price premium for being a "winner", buying a $100-200mm (in a down market) really well executed SAAS company for $1b (now) isn't that big a deal when you're sitting on hundreds of billions and tens of billions a quarter in profit. Online services will ultimately be that important to Apple's success.
Due to the price premium for being a "winner", buying a $100-200mm (in a down market) really well executed SAAS company for $1b (now) isn't that big a deal when you're sitting on hundreds of billions and tens of billions a quarter in profit. Online services will ultimately be that important to Apple's success.