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Movies have a lot of price discrimination not just theater vs blueray vs Netflix vs video on demand vs HBO vs CBS but also how soon after a movie comes out changes the cut that theaters get. More importantly while studios are hit driven they break even well before that 250 million sticker price gets hit. Think pricing out studio time at above market rates.

Which can come back and bite them as they need to keep making 250 million dollar films even if they don't have any worthwhile scripts this year. Losing 40 million on a film can be far better than not making one this year.




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