Actually, Google display network, that is the other side of Adsense brings immense value to advertisers. I don't know exact statistics, however I estimate that the number of advertisers using display network for the immdediate or nearly-immediate conversion is in double digits.
For most of them it is mathematically proven through conversion attribution and simple calculations that advertising on display network is profitable for their business.
Actually, Google display network, that is the other side of Adsense brings immense value to advertisers. I don't know exact statistics, however I estimate that the number of advertisers using display network for the immdediate or nearly-immediate conversion is in double digits.
For most of them it is mathematically proven through conversion attribution and simple calculations that advertising on display network is profitable for their business.