I think op means people with enough money to pay to turn ads off. People with money are the people advertisers want to target. Even if the person doesn't like ads the right one could still catch their eye.
If I find an advert song to be catchy or memorable I go out my way to avoid that product to such a severe extent that it really irritates me if something I use or like is advertised. It has me wondering how I'll ever manage without X.
