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Or Apple could choose to buy them.



Apple hasn't had the best track record of acquisition over internal innovation thought. There was coverflow and a few others sure, but lots weren't acquired...

remember Konfabulator?


iTunes itself was built around technology acquired from another company, IIRC.


An entertaining anecdote about iTunes from a competitor's point of view:

http://www.panic.com/extras/audionstory/


Entertaining anecdote? Panic's Audion story is incredible. Read it!



Wasn't Konfabulator acquired by Yahoo, not Apple? Also, I thought it was a Windows app ...


That was his point. Apple could have bought them for their widgets, but they developed their own new system.


they were acquired by Yahoo way after the OS X Dashboard stuff. And it was cross platform.


Apple already has quite a bit of experience with full-text e-mail search, not to mention running Mobile Me's mail servers.

What would be the upside?


This would be one problem that they could throw money at and it might have a positive effect. :) If they operate it as a mostly separate company then they could have a branch that could innovate rapidly and also not disrupt any existing teams/culture inside the organization.




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