i believe that's because they get to run their -nix apps and rich apps (OS X/Cocoa) - mix in some Parallels and they got their windows apps too. that said, i have no interest in owning an apple machine because [1] i can run -nix apps on my servers and virtual machines, [2] i have no interest in OS X native apps, and [3] for value i get / costs, apple always loses out to machines i build for myself or laptops from dell
