Plus a huge number of people that adblock have been doing it for years and are basing the continued usage on the assumption that adverts now are similar to the adverts in 2006 - 2009. I use a lot of different websites with advertisements and I can't think of the last time I've seen an advertisement that auto-played sound or caused lag, whereas in 2008 it was a daily occurrence. The value that advertisements provide (support websites) greatly outweighs the inconvenience that current advertisements cause, even Youtube pre-roll adverts are not that bad after getting used to them.
I started blocking ads less than a year ago because of YouTube's pre-roll advertisements, since I'm perfectly capable of filtering out text based ads but a format that requires me to watch the ad to be able to view the content without letting me pay them is a deal-breaker for me.
Is it really that hard to let me pay a monthly fee to turn ads off?
Google is serving the vast majority of ads online and they already have the infrastructure in place to channel part of that fee to the content creators including knowing whom I visit and when.
Someone should make a paid adblocker service that shares revenue with site owners. Site owners can opt in to get a share of the revenue, so that each time a visitor using the adblocker visits their site, the site owner gets paid an amount equivalent to the potential ad revenue from that visit. That means they could serve up a custom ad-less page that's designed to look nice sans ads.
Users get a good adblocker that they don't have to feel bad about using, and site owners get to sustain the revenue they would've lost.
Maybe it could provide more benefits than just ad blocking? Perhaps it would just be a "premium membership to the internet". Site owners can take even more revenue if they implement even more features. More web app options, custom styling options, social badges, etc. The more a user pays a month, the more features he gets all over the internet.
The tech I'm developing makes this possible. The basic model is subscription sharing based on views, but it can be adjusted for time on-site etc. My intention is that the agreement with publishers is that they won't show ads to subscribers.
I thought that "this" meant I agree. What additional information is conveyed by adding "Exactly"? Now when I encounter "This" I am going to be confused as to whether the author is agreeing in whole or in part with the parent comment.
