>> Let's not forget. Google is an international company, not "foreign".
No, it's an American company, subject to the whims of the US government.
>> Google has servers and offices in the UK.
Sure does. I have no idea where they process the data though and I doubt the gov.uk folks have. If they did have a guarantee that the data wasn't ever going to leave the UK then maybe they could say so?
>> If you read the first point, it says "Start with needs". They need to be relevant and appear in Google. Google Analytics is simply a tool that helps them do that.
Err, no, google analytics records and transmits site interaction data.
No, it's an American company, subject to the whims of the US government.
>> Google has servers and offices in the UK.
Sure does. I have no idea where they process the data though and I doubt the gov.uk folks have. If they did have a guarantee that the data wasn't ever going to leave the UK then maybe they could say so?
>> If you read the first point, it says "Start with needs". They need to be relevant and appear in Google. Google Analytics is simply a tool that helps them do that.
Err, no, google analytics records and transmits site interaction data.