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As a developer who hasn't published an app in the iOS App store, I love the point that Marco's making. One of my biggest biggest hesitations in developing an iOS application has been, how the hell can I differentiate myself? By being one of the first iOS 7 apps! I don't have to have some crazy sense of design, or think too hard about what gradients I use, since my app will stand out from the start. I think that's one of the main points in the argument.

As a developer who has friends who have developed "non-trivial" iOS apps, damn. This is pretty spot on exactly what happened (happening still even) on Android with pre/post 3.0 applications. Making sure that the UI works on both categories of devices is just awful. There are a few projects out there to help (ActionBarSherlock, HoloEverywhere), but it takes a lot of diligence, ESPECIALLY if you're trying to do combination tablet and phone apps.

A lot of the posts I've read on this thread are missing the point of the post. It's not just about change, its not about fragmentation, its about the excitement for newcomers to join an ecosystem that has felt super saturated for years. It may not actually shake the foundation of the app store, but it at least allows for new talent to enter on the same playing field as those who have been developing iOS applications for years. That's just exciting.




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