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I disagree that the title "Fertile Ground" gave no hint to the topic, but I agree about "Two i's".



I was only complaining because I literally had no idea whatsoever that it was about Apple, never mind iOS 7, and I wouldn't have opened the link if I had known that. Is "Apple's iOS 7 is Fertile Ground" really that atrocious?

I can understand how given the context of WWDC yesterday it might be more obvious, and that there is an argument for treating blog posts as ephemera, but in general I like it when things can maintain their meaning for months, years, or indefinitely.




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