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It's called avoiding channel conflict. If I'm buying Oracle from VAR V1, it is in Oracle's best interest to ensure that V1 continues to sell me Oracle, even if it's Oracle on IBM, HP, EMC or other gear.

If all of the sudden they stick a knife in V1's back, V1 will ensure that some substantial number of V1's new and where possible, existing, customers will seriously look at Oracle competitors.

It's not the same as NewEgg competing against mWave by deciding to add computer cases to their product line to make them a one-stop shop.

By all means Oracle may transition over to being a one-stop shop, but it's more likely in the short-term to work with their VARs rather than pit themselves against their resellers.




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