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When we purchase a plane ticket, we aren't given an option for speed; only price. Therefore, we optimize that variable.



Actually trip duration is an option, and one which I regularly prioritize.


Yes but trip duration in terms of number of stops or speed of the jet that takes you there?


Total number of hours from start to finish is commonly displayed. If you want less time traveling, it's trivial to choose that when it's available.


That is the airline's fault. Their revenue optimization means that everyone on the plane gets essentially the same experience, but pays differing amounts through mechanisms that make car dealers seem delightful. Since the airlines made it all about the price, people responded.




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