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		Jif Peanut Butter Weighs In on GIF Pronunciation Debate (mashable.com)
		12 points by gailees on May 23, 2013 \| hide \| past \| favorite \| 3 comments

numo16 on May 23, 2013 | [–]

So, they're saying it's pronounced "Jif (registered trademark)"? Terrible abbreviation...

AmVess on May 23, 2013 | [–]

One would think that .gif would inherit the hard G of its parent.

Japhics just doesn't sound right.

quesera on May 23, 2013 | [–]

How do you pronounce modem? How about codec?

:)

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