This is an opportunity for foundering companies like Microsoft and Yahoo to differentiate themselves in a positive way and raise the bar for everyone.
Apple already did this with their stores and Genius Bars. Buying an Apple device comes with the extra peace-of-mind of knowing that you can call someone or take your device to a nearby store if you're having trouble.
Another similar story is the domain registrar Hover. They specifically set themselves up as the anti-GoDaddy and it seems to be a winning strategy.
Apple already did this with their stores and Genius Bars. Buying an Apple device comes with the extra peace-of-mind of knowing that you can call someone or take your device to a nearby store if you're having trouble.
Another similar story is the domain registrar Hover. They specifically set themselves up as the anti-GoDaddy and it seems to be a winning strategy.