I used to manage community and email users (people that have signed up but may or may not be active) and we were very careful about emailing people. I didn't do it very frequently.
However, I don't believe it is a bad idea. People like Max fall into the group that isn't engaged and provides no value to the company. A good strategy can be: email him repeatedly until he either engages properly or unsubscribes. I don't understand why he doesn't unsubscribe if it is bothering him so much.
We didn't do it because it didn't align with our branding but I don't think it's such a bad thing.
Facebook actually emails me like crazy to add more friends on my new test accounts.
However, I don't believe it is a bad idea. People like Max fall into the group that isn't engaged and provides no value to the company. A good strategy can be: email him repeatedly until he either engages properly or unsubscribes. I don't understand why he doesn't unsubscribe if it is bothering him so much.
We didn't do it because it didn't align with our branding but I don't think it's such a bad thing.
Facebook actually emails me like crazy to add more friends on my new test accounts.