im not sure id use this but email is something that hasn't been innovated on in a WHILE. im glad someone is doing something about it. great job, keep working on it.
It's about making a point in efficiency and releasing, not launching, right. To get a useable prototype up to a level of completion where you can start to get user feedback doesn't take months, or even weeks if you're focused enough. The 77 hours works for the product, as my expectation aren't set as high compared to if he said "...in 3 months". It didn't take a lot of time or money, and he now has user feedback to shape the next iteration, or even decide the project isn't worth pursuing further.
dimitry - thanks for your feedback! I didn't mean the 77 hours as "look at how much of a rockstar I am", but "keep your expecations low": reBoxed doesn't have a fancy website, a product video, etc., simply because I didn't have enough time for those things.
also, drop the 77 hours thing. who cares?