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Video Prank at Domino’s Taints Brand (nytimes.com)
16 points by tokenadult on April 17, 2009 | hide | past | favorite | 1 comment



"In social media, 'if you think it’s not going to spread, that’s when it gets bigger,' said Scott Hoffman, the chief marketing officer of the social-media marketing firm Lotame."

It got into the New York Times, so, yes, it did spread and get bigger.




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