The headline of this ad is the giveaway to it being little more than an ad agency and their client wanting to 'be famous' (in the world of advertising), with a video about their idea that will reach 1000x as many people as the purported audience of the actual ad.
The use of charity clients by agencies to win awards is not unusual. Sometimes the ideas that win awards are truly effective and wonderful (The Tap Project[1], Million NYC[2]), but more often these are 'scam ads' that are never even seen by the intended audience.
The traditional advertising industry is attempting to cope with obsolescence in a way that sees it increasingly loosing touch with reality.
A tweet for Oreos recently won a major advertising award, and 14 people were credited[3]. How a lenticular that nobody will ever see in real life makes the top of HN is a bit of a mystery to me.
The use of charity clients by agencies to win awards is not unusual. Sometimes the ideas that win awards are truly effective and wonderful (The Tap Project[1], Million NYC[2]), but more often these are 'scam ads' that are never even seen by the intended audience.
The traditional advertising industry is attempting to cope with obsolescence in a way that sees it increasingly loosing touch with reality.
A tweet for Oreos recently won a major advertising award, and 14 people were credited[3]. How a lenticular that nobody will ever see in real life makes the top of HN is a bit of a mystery to me.
[1] http://www.unicefusa.org/campaigns/tap-project/ [2] http://www.millionnyc.com/ [3] http://t.co/lxI7W1ty9A