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Speed isn't necessarily the primary advantage that MapReduce provides; it's more about shifting the burden of scaling backend process from the programmer to the infrastructure.

That said (caveat: I don't have a lot of real world MapReduce experience), in my line of work, I do a lot of analysis at less than web scale (there's still a lot of business value there too, folks!), and just the thought of writing a bunch of MapReduce jobs just to achieve the analytical capabilities in vanilla SQL alone is not a pleasant one.

If people have experience in getting around this, I'd love to hear about it.




it's more about shifting the burden of scaling backend process from the programmer to the infrastructure

Ermm, that's exactly what parallel query does. Most programmers never even see the query plan. And you mean, from the programmer to the DBA ;-)




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