"I can't imagine the skill required to do this without the experience to know it's a bad idea" (can't find the source for this quote, but you should get the sentiment).
The way you end up with URL's like http://www.tsa.gov/TSA-Pre✓™ is a CMS system that replaces spaces with dashes in the title to make the URL. No skill required.
...ahhh... found it: """"How do you attain the skills required to do this while not also learning not to?" http://news.ycombinator.com/item?id=4711355 """