Because someone else passed on a link that Digg shortened in a conversation I'm participating in on some level.
People use all sorts of URL shorteners, if I want to see the content they're talking about, my choices are either to click or ask them to shorten it again. And the latter usually interrupts the flow of conversation.
People use all sorts of URL shorteners, if I want to see the content they're talking about, my choices are either to click or ask them to shorten it again. And the latter usually interrupts the flow of conversation.