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I would concentrate on a mobile strategy. It is probably very difficult to get anyone to placemark anything without some kind of mobile integration. Additionally, you might want to consider adding incentives for placemarking via gaming mechanics. Or perhaps ride the geocaching trend. There are a few iPhone apps that you can use for brainstorming (for instance, check out GoWalla).



Thanks! The site was actually built as the backend for an iPhone app we're working on, so we definitely agree..


Out of curiosity, why the long wait before launch?


Some combination of it not being our only project and not yet feeling like we'd achieved that "quantum of utility" Paul Graham talks about.




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