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Some (popular) radio stations are paid to play songs. Someone must have realized that exposure is value gained, not lost..



Yes exactly.

5,000 plays on Spotify or Pandora is not equal to a single play on terrestrial radio. A single play on terrestrial radio probably reaches closer to 10,000 listeners, depending on how large the market is. In other words, 5,000 plays on Spotify is less than a single play on terrestrial radio.




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