I would consider a mid-range lexus as a regular luxury car. There are extremes (anything over $120k: Bentley, Maybach, etc.) but those are out of the reach of the masses.
My point is this: If a Tesla would be a petrol-powered vehicle, how much would it cost? Now find out WHY/WHERE there's a difference and look at that.
A Patek Phillipe watch is lovely, but probably doesn't have $30,000 worth of materials and labour involved. The rest is just pricing for a luxury good.
You're paying for the brand, that's true, but not $25k of that is the brand. You have to consider the materials, manufacturing process of individual pieces, labor, marketing expenses, service, etc.
Generally: Companies try to give you the best for the money.
