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AdWords. They're the only ones I've ever personally had a positive return from. At least as near as I can track it.



I've considered that, but the last time I tried you couldn't use the words iPhone or iPad in a Google Ad. Has that restriction gone away, or how do you work around it?


You can use those terms if you get permission from Apple. I can't remember the email address offhand, but there is one you can contact for approval.


wouldn't iOS be a better term anyway?


Highly depends on the market. If you're aimed at tech geeks, maybe, but I'd guess that your average iPhone/iPad user doesn't really know what iOS is unless they've jailbroken.




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