Social media loses a ton of its value when we abstract away the usage/meaning of it in order to view/use it only as a tool. Once we start plotting it into a plethora of graphs, charts, and marketing plans, OFTEN egocentrism and depersonalization happen.
We begin talking about users as "users" (a metric) instead of users (people). Likewise the same happens to a variety of the other attributes (i.e. interactions, etc). ROI this, reward plans, etc.
The best social media plans are the ones that don't lose the core component to any real marketing:
We begin talking about users as "users" (a metric) instead of users (people). Likewise the same happens to a variety of the other attributes (i.e. interactions, etc). ROI this, reward plans, etc.
The best social media plans are the ones that don't lose the core component to any real marketing:
Empathy.