It may be better to stick to targeted advertising (e.g. Adwords) where you can aim at consumers further along the sales funnel by controlling specificity and have an easier way to track conversions.
Also any money invested in SEO, as in building good content vs. SEO "tricks", usually has a bigger payoff than paid advertising.
Also any money invested in SEO, as in building good content vs. SEO "tricks", usually has a bigger payoff than paid advertising.