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Then why the dot and the wierd lower- and uppercase mixture?



Well, in magic circles the game is often abbreviated as MtG, the t usually being lowercase because many people don't capitalise "the" when writing out "Magic the Gathering". (even though the WotC themselves do capitalise it on the cards). Whether this proves anything I leave up to the reader.


Because nobody refers to it as Magic The Gathering Online Exchange any more, it is now "Mt. Gox" to most people, and their logo reflects that.


You would be surprised at how many nobodies still refer to it by the old name. It's also much funnier to say outloud.


Even more annoying is that Mt is one colour and GOX is another. To me this implies there are two shortened words in the name: Mt and GOX. And Mt can easily be thought of as Mountain.




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